Jared Goeller

January 10, 2023
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Beware of the Sirens in Your Business

Fables, Maxims, & Myths | 0 comments

In Greek mythology, the Sirens were beautiful creatures who sang irresistible songs that lured sailors to shipwreck on the rocky coast of their island. The Sirens’ songs were so enchanting that sailors would willingly steer their ships towards danger, unable to resist the allure of the music. Sirens in the Business World: Shiny Object Syndrome […]

In Greek mythology, the Sirens were beautiful creatures who sang irresistible songs that lured sailors to shipwreck on the rocky coast of their island. The Sirens’ songs were so enchanting that sailors would willingly steer their ships towards danger, unable to resist the allure of the music.

Sirens in the Business World: Shiny Object Syndrome

In the world of business, there are also sirens that can lure us away from our goals and towards perilous waters. These sirens take the form of shiny objects, distractions, and temptations that can pull us away from our clear objectives and keep us from achieving success.

Shiny object syndrome, also known as the “next big thing” mentality, is the tendency to jump from one opportunity to the next, chasing after the latest trends and ideas without a clear plan or strategy. This constant shifting of focus can make it difficult to achieve lasting success, as businesses are unable to fully capitalize on their strengths or overcome their weaknesses.

Clarify Your Objectives

One of the main reasons why businesses fall victim to shiny object syndrome is the lack of clear objectives. Without a clear sense of direction, it’s easy to get distracted by opportunities that may seem exciting in the moment, but ultimately lead to nowhere. When you don’t know where you’re headed, it’s impossible to create a roadmap to get there.

Furthermore, a lack of clear objectives can make it difficult to stay motivated and focused. When you’re not working towards a specific goal, it’s easy to lose sight of why you’re doing what you’re doing. Without motivation, it’s hard to stay on track and make consistent progress.

How to Avoid The Sirens & Shiny Object Syndrome

To avoid falling victim to the sirens of shiny object syndrome, it’s essential to set clear, measurable objectives for your business. Your objectives should be specific, achievable, and time-bound, so you can track your progress and make adjustments as needed. For example, instead of simply setting a goal to increase sales, set a goal to increase sales by 20% over the next quarter. This specific, measurable objective gives you something to work towards and makes it easier to track your progress.

It’s also important to have a strategy in place to achieve your objectives. Your strategy should include a clear plan of action and specific tactics to help you reach your goals. For example, if your goal is to increase sales by 20%, your strategy might include tactics like increasing your marketing budget, targeting new customer segments, and launching new products or services.

Stay Focused

In addition to setting clear objectives and developing a strategy, it’s important to stay focused and avoid distractions. While it’s important to be aware of what’s going on in your industry and to be open to new ideas, it’s also crucial to keep your eye on the prize and stay the course towards success. To do this, it’s essential to prioritize and stay organized, so you can stay focused on the most important tasks and avoid getting bogged down by minor details.

To stay motivated, it’s also important to remind yourself why you’re doing what you’re doing. Reflect on your goals and remember the reasons why you started your business in the first place. When you’re reminded of the bigger picture and the reasons why you’re working so hard, it’s easier to stay motivated and focused.

Be Open to Feedback

Finally, be open to feedback, listen to others and take learn from mistakes, this can be crucial for staying on track and making progress towards your goals. Feedback can help you identify areas that need improvement and also help you make adjustments and course-correct when you’re off track.

Just like the sailors in Greek mythology, businesses can be lured towards perilous waters by the sirens of shiny object syndrome. However, by setting clear, measurable objectives, developing a strategy, staying focused, and staying motivated, businesses can stay the course and achieve lasting success.

Jared Goeller

Partner | Strategy