How we helped a Fintech Startup Go to Market
Maximus Digital was tasked with assisting a Web3 Marketplace Startup go from idea to Go-to-Market Strategy to Launch. After 6 months of work together, LeaseX is now a great example of the challenges that blockchain and Web3 aim to tackle while also the hurdles one needs to take in order to launch a startup.
LeaseX is a Web3 start up focusing on real estate finance. Their purpose is to provide flexibility, access, and control to a previously unused asset class (rental agreements). They want to accomplish this by creating a new brand that provides a marketplace where they turn landlords rental agreements into upfront capital and allow investors to invest in a previously unused asset class that offers stable returns of 8-10% APY.
Brand Strategy,Marketing Strategy,Sales Strategy,Consulting,Website Design,Copywriting
LeaseX wanted to create a cohesive brand, marketing, and sales strategy as well as visual identity to prepare it for funding rounds, launch, and go to market expansion. They needed assistance in outlining their key objectives, milestones, and create their project plan to ensure a successful go live.
At Maximus Digital our process is straight forward. We analyze what you asked us to do, what needs to be done, and set up our process to streamline internal processes as well as craft a cohesive strategy (Brand, Marketing, and Sales) with a Pitch Deck for a Pre-Seed funding round. Throughout the course of three months we conducted interviews & weekly check-ins with internal teams, coordinated the development between LeaseX & [Hashed.Network](http://Hashed.Network), & finally implemented a new website for them with copy to match the brand. **Milestones we accomplished together are as follows:** 1. Conducted Internal Review of Team & Processes 2. Developed a Cohesive Brand Strategy & Identity 3. Recommend Tech Stack & Integrations 4. Created Copy & Visual Identity for LeaseX 5. Consulted MVP Development and Design 6. Developed GTM Strategy and Playbooks for Go Live 7. Crafted a Pitch Deck for a Pre-Seed Funding Round