PTY Custom Lighting's Rebranding and Growth
PTY Custom Lighting is a lighting manufacturer that creates decorative lighting for the hospitalty industry. With the help of Maximus Digital they have grown into a well known hospitality manufacturer and have an automated system that asissts them in sales and project management.
PTY Custom Lighting is a lighting manufacturer that creates decorative lighting for the hospitalty industry. They bid on decorative lighting projects for some of the premier properties, hotel groups, & restaurants in the United States & Latin America. Their primary target audience is on B2B (Business to Business) customers such as purchasing agencies, interior designers, & property owners.
PTY Custom Lighting
Brand Strategy,Marketing Strategy,Sales Strategy,Consulting,Website Design,Copywriting,No Code Development
In 2018 they reached out to Maximus Digital to enhance their company and rebrand their visual identity to better resonate with their target audience. Additionally, they wanted to create a portfolio website to better document their past projects and showcase them to clients with the reputable brands they have worked with and are associated with. From there, they then wanted to focus on optimizing their internal workflow and tying together all of their operations in airtable to make it easier for them to manage tasks and keep track of their various ongoing intern and client facing projects.
1. Rebrand to Custom Lighting 1. Transition PTY Lighting to PTY Custom Lighting 2. Create New Color Palette and Aesthetic 2. Website Design 1. We created an aesthetic around the new logo and focused on showcasing their original phrase from concept to creation. 2. We created a video showcasing how a designer could sketch a concept and we could turn it into a shop drawing and rendering for them to analyze and then approve to a final product. 3. Finally we created a portfolio seciton that showcased the projects completed by type. Guest rooms, public spaces, and restaurants being the main areas of focus for their decorative lighting. 3. Airtable Backoffice Development 1. Through the use of Airtable, MiniExtensions, and Softr we have created a workflow that allows all of the PTY Team and the factory to communicate and fill out pertinent information to provide quotes, lead times, pricing, and end results to their clients. 2. Examples of interconnected bases we have created are: 1. CRM & Leads 2. Request for Quote & Proposal Generation 3. Project & Task Management 4. Marketing Consulting 1. Content Strategy - we launched into a focus on their process and to showcase the end result videos of projects. Sketches, Renderings, Shop Drawings, and Final Product to show designers their vision can be made into a reality in a very simple process. 2. Ongoing Support - as PTY Custom Lighting expands into new advertising mediums we have been asked to provide ongoing support and marketing advisement.