Jared Goeller

January 24, 2023
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Fortitudine Vincimus: By Endurance We Conquer

Fables, Maxims, & Myths | 0 comments

Sir Ernest Shackleton’s ill-fated expedition to the Antarctic in 1914 is a story of resilience, determination, and the human spirit. The expedition, which set out with the goal of crossing the continent on foot, was cut short when the ship, the Endurance, became trapped in ice. For months, Shackleton and his crew were stranded, facing […]

Sir Ernest Shackleton’s ill-fated expedition to the Antarctic in 1914 is a story of resilience, determination, and the human spirit. The expedition, which set out with the goal of crossing the continent on foot, was cut short when the ship, the Endurance, became trapped in ice. For months, Shackleton and his crew were stranded, facing extreme cold, hunger, and the constant threat of being crushed by the shifting ice.

Despite these challenges, Shackleton and his crew never lost hope. They remained resilient and determined, using their skills and resourcefulness to survive. They established routines, divided up duties and responsibilities, and worked together to keep each other alive. They even set up a makeshift gym on board the ship to maintain their physical health.

When the ship finally sank, the crew was forced to take to the lifeboats and make their way across treacherous ice floes to reach land. The journey was grueling and dangerous, but they never gave up. Eventually, they were able to reach the remote Elephant Island, where they built a shelter out of the wreckage of the ship.

From there, Shackleton and a small crew set out on an epic journey in a tiny lifeboat to reach a whaling station over a thousand miles away. After weeks at sea, they finally made it, and were able to organize a rescue mission to save the rest of the crew.

The story of the Endurance and Sir Ernest Shackleton’s leadership is an inspiration to us all. It reminds us that through perseverance and consistency, we can overcome even the most daunting obstacles and achieve great things in both business and life. Shackleton’s ability to adapt, evolve and make decisions in the face of adversity is something that can be applied to running a business as well.

In business, things often don’t go as planned. Markets change, technology evolves, and competitors emerge. But just like Shackleton and his crew, the most successful businesses are those that are able to adapt, evolve, and make decisions in the face of adversity. They don’t give up when things get tough, instead, they use those challenges as opportunities to grow and improve.

One of the key takeaways from Shackleton’s story is that success is not always about reaching your original destination, but it’s about being able to pivot and find new opportunities in the face of adversity. It’s about having the fortitude to continue on and not give up.

The latin phrase that Shackleton used as his expedition’s motto, “Fortitudine Vincimus” (Through endurance, we conquer) is a powerful reminder that no matter how difficult the journey, we have the strength and resilience to overcome it. It’s a reminder that if we stay focused, stay determined and never give up, we can achieve our goals and conquer our own challenges.

Jared Goeller

Partner | Strategy