Full Service Marketing Agency

Strategy

Taking your vision & mission to form a set of principles and decisions  that you commit to ahead of development to ensure the greatest likelihood of success.

Brand Strategy Pillars

Ethos

First, let's define what your business stands for, your values are, & clarify your mission.

Brand Purpose

Know why you’re in business and talk about it to rally your team and foster connection with your audience.

Brand Vision

Influence long-term business decision to ensure the brand is navigated towards the right direction.

Brand Values

Determine your core values and create a culture and driving force for what to stand for in the world.

Kairos

Secondly, let's develop your positioning. Making sure your brand targets the right market and people.

Audience

Understand your audience well so that you can address their problems and needs with relevant solutions.

Market Research

Look for gaps in the market to find what differentiates you & how you can stand out & stand for something.

Awareness Goals

Prioritize how customers will learn about your brand. List all awareness goals & initiatives

Pathos

And thirdly, define your emotions & experience. Humanize the brand by giving it a personality, voice & tagline.

Brand Personality

Give your brand a human side by defining its personality to build relationship with your customers.

Brand Voice

Define your tone of voice to set guidelines for how you want to sound to your target audience.

Brand Tagline

Distill your message into a few concise and memorable words that can tell your brand story.

Brand Messaging

Distill your message into a few concise and memorable words that can tell your brand story.

Logos

Turn your values, positioning, & emotions into a visual identity that represents your products facts, features, & benefits.

Identity

Design a logo, illustrations,
iconography, typography, and color palette that reflects your brand personality & resonates with your customer base.

Presence & Experience

Choose where your brand should exist to interact with your customers. Then determine how you would like them to feel emotionally when interacting with your brand.

Touchpoints

Visualization of the pre, during, and post purchase customer experience. This does not substitute marketing strategy but identifies how customers will interact with your brand.

Brand Strategy

Essentials

Core Values

Firstly, start with your brand
core, which includes your
purpose, your vision, and your
brand values.

Positioning

Secondly, develop your
positioning which includes
your audience, your market
and your goals.

$2,500

Pro

Essentials +

Core Values & Positioning from
the essentials package.

Persona

And thirdly, define your
human brand persona, which
includes personality, voice and
tagline.

$5,000

Elite

Pro +

Core Values, Positioning, & Persona from the pro package.

Design

Crossing the chasm from strategy to design & identity. This is now the point where we create a full logo & branding suite that your client will love.

$10,000

Business Strategy

Align

All communications related to the strategy sessions.

Survey, leadership team interviews, & document review with Preparation Materials.

2 x 1 Hour Deep Dive Strategy Reviews

Business Strategy Creation w/ summary of meeting notes and strategy canvases.

1 Post Delivery Follow Up Call

Bonuses

Access to Strategy Vault & Resources.

Access to a private slack channel.

$7,000

Act

All communications related to the strategic sessions & business planning.

Survey, leadership team interviews, & document review with Preparation Materials.

2 x 1 Hour Deep Dive Strategy Reviews

Business Strategy Creation w/ summary of meeting notes and strategy canvases.

Business plan creation with key tasks and goals

(3) implementation follow-up calls.

(4) Quarterly Check-Ins Post Delivery.

Bonuses

Access to Strategy Resource Bank.

Access to a private slack channel.

$14,000

Marketing Strategy

Think

Marketing Audit

Competitor Analysis

SWOT Analysis

Positioning & Differentiation

Push & Pull Marketing

Target Audience

Buyer Persona

Channels & Tools to Use

High Level Strategic Tasks

$5,000

Act

Strategy +

SMART Goals & Objectives

Key Performance Indicators

Budget Creation & Allocation

Step by Step Marketing Plan

Sales Funnel Creation

Specific Channel Strategies & Tactics

Specific Tool Tactics

$10,000

Sales Strategy

Think

Aligning the Brand, Org, & Marketing for Go to Market

Brand Core Values & Brand Pillars

Departmental Relationships

Value Proposition & Positioning

Market Conditions: Five Forces

Customer Journey Mapping

Product Benefits & Features

Pricing Strategy

$7,000

Act

Strategy+ a Sales Action Plan that unifies around your brand and provides your team the tools to land customers

Prospecting Strategy

Action Plan

Tools & Resources

Scripts, Tactics, & Templates

Sales Process & Cadence

Goals & Budget

$15,000