Remember that old philosophical question: does a falling tree in a forest make a sound if there’s no one there to hear it? Well, there’s a modern version: does a business really exist if it doesn’t have a website by which it can be found? Okay, so it’s not identical to the old philosophical question, but the sentiment is the same: being noticed is a reality. In the modern business world, an online presence for a business is essential, because, without it, your business can’t be seen, believed, or used by the customers who could help increase your revenue.
Over recent years, the term “online presence” has expanded to include services such as social media. However, for a business, by far the biggest part of your online presence is your website— and it’s this that you have to ensure everyone can always see. Is your website working for you or are you missing out on potential leads? Read more below to see the impact a proper website can have on your business.
The importance of a website
Think of a website as your storefront if you were located on a standard business street. The website is how you tempt people to browse your products or services; it’s how you draw attention to your business; and it’s how you ensure you always have a steady stream of customers. If your website isn’t performing as it should — or worse yet, doesn’t exist at all! — then you’re definitely going to want to rectify this issue. If you don’t, your business simply isn’t going to hit the heights it might be capable of. That might sound like a surprising, blanket statement, but it’s absolutely the truth. For your business to achieve its full potential, you have to make use of the benefits a well-designed website can bring. Benefits such as…
- The ability to draw customers from across the globe.
- A place to store useful information about your company so it can be accessed by existing customers.
- A great tool for generating leads, which in turn should help to increase your turnover and revenue.
To truly benefit from all of the above, you’re going to need incredible web design to ensure your site stands out for all the right reasons.
The essentials of modern web design
Modern – Web design changes all the time, which means sites can look very out of date if their design is not modified on a regular basis. If your site has not been overhauled in the last 12 months, then chances are that investing in high-quality and up-to-date web design will be beneficial.
Functional – A website needs to be truly functional, with a user-friendly design that is intuitive and capable of meeting the expectations of your customers. This is particularly important if you intend to sell goods or services directly from the site itself.
Optimized – For a website to draw the attention it deserves — and boost your business as much as you hope it will — then the site needs to be easy for new customers to find. Search engine optimization (SEO) should be applied throughout your site so as to ensure that interested customers are always able to be guided to your company when they run queries in Google and other search engines.
Professional – You wouldn’t ask an amateur to build a physical store for you, so don’t make the same mistake when it comes to your website. A professional web designer will be able to incorporate all essential elements in your site with ease, so a pro is well worth the investment.
Great web design is a key cornerstone of the modern business. If your site isn’t up to scratch — or doesn’t even exist yet! — then your business will struggle; opt for professional, high-quality design and ensure your business reaches the heights it is capable of.
Want to work with us?
Looking for help on your next project? We are ready to help!
Our dedicated team is driven to deliver a custom solution to meet your needs and help you reach your goals.